Netflix - Product Dept.

→ Art Direction, Branding, Design, Animation

The Product Department’s main priority was providing continuity throughout the platform, using motion and design. Working closely with marketing, we created design for original titles and updated third-party properties consistently throughout the brand.

The main goal of the department was to champion the multitudes of genres/styles on Netflix, while keeping a macro “bird's eye view” on brand perception and integration.

These are a few examples of the 120+ titles I art directed, as well as provided design and animation.