Netflix - Interactive

→ Art Direction, Branding, Design, Animation

With the launch of Interactive titles on Netflix, I was a part of the innovation team exploring different ‘choice points’ UI/UX design as well as applying consistency through the motion design.

Part of the exploration was constructing a graphics system that consolidated the dozens of assets necessary to each title. This system’s purpose was to insure ease of use and universality, in a format that replied heavily on graphics.

These are examples the system, applied in three different interactive formats.